What Are ETFs and Why Are They Popular Among Investors?

What Are ETFs and their popularity among investors in 2025.

Exchange-Traded Funds (ETFs) have become one of the most popular investment instruments in recent years. They offer a unique blend of accessibility, flexibility, and diversification, making them appealing to both beginner and experienced investors. Let’s take a closer look at what they are, how they work, and why millions of people around the world choose them.

What Is an ETF?

An ETF is an investment fund that pools assets such as stocks, bonds, or commodities into a single portfolio. These funds are listed on stock exchanges and trade just like regular stocks, meaning you can buy and sell them throughout the trading day.

A key feature of ETFs is that they usually track a specific index—such as the S&P 500 or NASDAQ-100—allowing investors to achieve returns that closely mirror the overall market or a specific sector, rather than relying solely on the performance of individual companies.

Advantages of ETFs

ETFs come with numerous benefits that set them apart from other financial instruments:

  1. Diversification
    By buying a single ETF, you gain exposure to a range of assets. For instance, an ETF tracking the S&P 500 includes shares of 500 of the largest U.S. companies. This reduces the risk of being overexposed to individual stocks.
  2. Accessibility
    ETFs can be bought and sold any time the market is open, just like regular stocks. This makes them convenient for active portfolio management.
  3. Low Costs
    Most ETFs have lower management fees compared to traditional mutual funds. This is because ETFs typically use a passive management strategy—tracking an index rather than trying to beat it.
  4. Transparency
    Investors can easily see the ETF’s holdings, as they are usually disclosed daily.
  5. Flexibility
    ETFs suit a variety of investment strategies: long-term investing, hedging, or even short-term trading.

Disadvantages and Risks of ETFs

Despite their clear advantages, it’s important to be aware of the potential risks associated with ETFs:

  1. Market Risk
    Since ETFs reflect the performance of the market or sector they track, their value goes down if the market declines.
  2. Liquidity Risk
    Some niche or less popular ETFs might have low liquidity, which can make buying or selling them at a fair price more difficult.
  3. Complex Choice
    There are many ETFs with different strategies and compositions. Choosing the wrong one might not align with your investment goals.
  4. Commissions and Spreads
    While management fees are generally low, the bid-ask spread can increase trading costs for active traders.

Why Are ETFs Popular Among Investors?

ETFs are popular because they offer versatility and match modern investors’ needs. Here are some of the key reasons they are in high demand:

  1. Access to Global Markets
    ETFs allow you to invest in different regions and industries—from emerging markets to technology, energy, and more.
  2. Minimal Entry Barriers
    You can start investing in ETFs with relatively small amounts of capital, which is especially important for beginners.
  3. Ease of Automation
    Many brokerage platforms make it easy to set up automatic investments into ETFs, allowing you to build your portfolio gradually without active monitoring.
  4. Growth of Passive Investing
    Passive investing is becoming increasingly popular, and ETFs are a perfect fit. They let you focus on long-term goals rather than short-term market speculation.

How to Invest in ETFs in the U.S., Canada, the U.K., and Australia

ETF investing has become one of the most convenient ways to diversify a portfolio. Below, we outline how to invest in ETFs in the U.S., Canada, the U.K., and Australia to maximize your potential returns.

1. The U.S.: The Largest ETF Market

The U.S. market is the largest and most diverse globally, offering countless investment opportunities.

Steps to Invest

1. Open a Brokerage Account
Choose a reliable broker, such as Charles Schwab, Fidelity, or TD Ameritrade. Look for low trading fees.

2. Select an ETF
Decide which fund suits your goals. Popular choices include:

  • SPDR S&P 500 ETF (SPY) – for investing in the largest U.S. companies.
  • Invesco QQQ (QQQ) – for technology-sector stocks.

3. Purchase the ETF
Fund your brokerage account, look up the ETF by its ticker symbol, and place your order.

Why It Matters
U.S. ETFs generally have high liquidity, making them popular among both beginners and professionals. However, if you are not a U.S. resident, remember to fill out a W-8BEN form to reduce your tax burden.

2. Canada: A Promising ETF Market

Canada’s ETF market is rapidly expanding, offering low fees and notable tax benefits.

Steps to Invest

1. Choose a Broker
Popular platforms include Wealthsimple Trade, Questrade, and Interactive Brokers.

2. Registration
You’ll need a passport and SIN (Social Insurance Number) to open an account.

3. Select an ETF
Research popular funds like:

  • iShares S&P/TSX 60 Index ETF (XIU) – investing in Canada’s largest companies
  • BMO Low Volatility Canadian Equity ETF (ZLB) – aimed at minimizing risk

4. Tax Advantages
Consider using accounts like a TFSA or RRSP to reduce taxes.

Why It’s Beneficial
Canada’s ETF market is ideal for long-term investors thanks to its tax advantages and growing range of fund options.

3. The U.K.: Reliable ETF Investments

The British ETF market provides access to both domestic and global ETFs.

Steps to Invest

1. Open an Account
Use platforms like Hargreaves Lansdown, AJ Bell, or Interactive Investor.

2. Tax Benefits
Open an ISA (Individual Savings Account) to avoid taxes on capital gains and dividends.

3. Choose an ETF
Consider popular funds such as:

  • iShares Core FTSE 100 ETF (ISF) – for investing in the largest U.K. companies
  • Vanguard FTSE All-World UCITS ETF (VWRL) – for broad global diversification

4. Make a Purchase
Find the ETF that aligns with your goals and place a buy order.

Important Note
UCITS ETFs adhere to European standards and offer a stable option for investors looking for well-regulated products.

4. Australia: A Growing ETF Market

ETFs are rapidly gaining popularity in Australia, thanks to its robust and stable economy.

Steps to Invest

1. Select a Broker
Common platforms include CommSec, SelfWealth, and Pearler.

2. Open an Account
Opt for a broker that supports CHESS-sponsored accounts for enhanced security.

3. Choose an ETF
Some well-known options include:

  • Vanguard Australian Shares ETF (VAS) – invests in Australia’s largest companies
  • BetaShares Australia 200 ETF (A200) – covers the top 200 Australian stocks

4. Use Pension Schemes
Investing through Superannuation can provide tax benefits.

Advantages
Australia’s ETF market offers competitive fees and an excellent environment for long-term investors.

Conclusion

ETFs are a powerful investment tool offering broad opportunities for all types of investors. Thanks to their accessibility, low costs, and flexibility, they remain a top choice among both retail and institutional investors. 

Keep in mind that all investments come with risks. Before buying any ETF, it’s crucial to thoroughly research the market and consider your financial goals. You might also be interested in this article on crypto: How to Start Investing in Crypto in 2025? A Beginner’s Guide

FAQ: ETFs in 2025

1. How is an ETF different from a mutual fund?
The main difference is that an ETF trades in real time during market hours, while mutual funds can typically only be bought or sold at the end-of-day price. Additionally, ETFs often have lower fees and greater transparency in holdings.

2. What is the minimum investment amount for ETF?
This depends on the price per share of the ETF. If an ETF’s share price is $50, you can start investing with $50, making ETFs accessible for many investors.

3. Are ETFs suitable for long-term investing?
Yes. Especially those tracking broad indexes, are well-suited for long-term strategies, offering returns that closely match the overall market’s performance—ideal for retirement or savings portfolios.

4. What risks come with investing in ETFs?
Key risks include market volatility (ETF prices fluctuate alongside the underlying assets), lower liquidity in certain niche ETFs, and possible spreads between buying and selling prices.

Subscribe to our newsletter! Let’s discover stocks, ETFs, and crypto together without spam! 

S&P 500 for Beginners: How to Start Investing in 2025

Add Your Heading Text Here